The Fad Recollections: Hanging on

Saturday, December 1, 2007

Hanging on



Before we know it, the Fad people have been blogging for 2 months as of today. As part time students whose academic lives are rapidly spiralling towards the end of it all, these two months of juggling work and more work has not been easy. But it is you - every single one of you who reads this, that has kept our hopes alive and this fire burning.

A weak flicker of flame perhaps as some would agree. I know this blog and the Fad people's mission of walking on the edge of vogue has not always been up to the yardstick. Some days we floundered and fell royally below all expectations. Some days (especially coming from me, the Fad girl, all you get are words and more words - like now. Then you asked, "WHY NO PICTURES? I don't want to read."). Or our formatting is way off, the layout f-ugly beyond cringe and the topics expounded lacking in soul and substance.

We speak to supportive friends and loved ones, who pointed out that this blog is lacking in direction, focus, or simply the one thing that would keep you coming back for more. And then there were some who encouraged us, telling us they'd enjoyed particular entries.

Thank you. Thank you all for the feedback. We really appreciate that. And we treat every comment seriously, and incorporate them into our improvement plan as much as possible. We are still evolving. Still growing, still trying to grab your attention in this virtual world full faceless blogs and undifferentiated voices. In this heaps and mountains of blogs and websites, we know we need to stand out. And then be a cut above all.

And that takes time. Or it might never even come. There are days when we wanna give up. There are more discouraging days of doubts than joy and assurance of having done something phenomenal in these few months since we've built Fad from scratch. As December comes along and we enter the third Fad month, perhaps all of us need to remember again, that we write because we want to and we love to. That this is a place where we have a voice - a real voice. Not some personna that review products and talk about events bc we have to. And that this will also be a place where all of you, our readers, will and can have say!

My great dream for Fad is that one day, we will be able to persuade you to interact with us. To write in, to send us news that interest you. That our feature stories and topics covered will be so interesting you can't wait to come by everyday. That we've brought some inspiration, knowledge and even meaning to your lives. That this is a place that brings together all Fad people who share the vision of spicing up the local blog scene in an unprecedented, meaningful way ( - instead of being star bloggers who blog in Singlish and talk about mundane stuff, or worse, themselves.)

The long overdue revamp is on its way. We have not forgotten. And I truly hope that as we unveil a cooler Fad, you'd be with us all the way to witness every level we up from here on.

Hanging in there,

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